The caption under this photo from the Oct. 22, 1957 edition of Laguna Beach's South Coast News reads, "Strange Cult Makes Ritual Sacrifice of Coffee and Cookies to Mysterious Hovering Santa Claus Head."
I know we've come to expect that kind of strangeness from Laguna,... But I'm only kidding.
The caption actually reads, "[The] first sign of Santa Claus each year is the formation of a 'Christmas Spirit Committee' by the Laguna Beach Chamber of Commerce. Last week, that item was attended to and the community begins its Christmas spirit early."